Sally Hansens Insta-Dri Fast Dry Nail Color Advertisement...

Cosmopolitan is a women’s magazine for fashion, sex advice, dating tips and celebrity news. This magazine has been around since 1886, but it had a totally different concept, until 1965. When it was first launched in 1886 by Paul Schlicht, it was considered a family magazine. It wasn’t until 1965 when a woman by the name of Helen Brown took over the magazine in seeking somewhere women could go to get advice on various topics. Now the magazine is being run by Kate White, Editor in Chief. Because Cosmo contains explicit information that is not advised to people under eighteen, its demographic is women who are at the ages of eighteen and older, Some grocery stores have to cover it up because of the complaints of its sexually explicit†¦show more content†¦One ad that was found in this magazine is an advertisement for Sally Hansen Insta-Dri Fast Dry Nail Color. The ad for Sally Hansen Insta-Dri Fast Dry Nail Color caught my eye because it uses an intriguing analogous color scheme, of magenta and deep purple. The ad shows a female’s hand with nails that have shiny flashy fuchsia polish and she seems to be buckling her shoe. She has on a flirty peep-toe purple heel and has uptempo purple nail polish on her toenails. The ad captives the reader with its catch line of â€Å"Nail Color Newsflash. One Stroke. One Coat. Done.† This slogan explains that with one stroke of the brush that one will have full coverage of the nail polish on your nail. The ad also says that one coat, which means that with one coat ones nail with be fully covered with nail polish. The ad also gives in more details of the advantages of the Nail Color, such as the one-stroke application, one-coat coverage, and that it dries in just 60 seconds. The ad shows the twenty- four shades of nail colors for this brand. This is one of the many products made by Sally Hansen. Sally Hansen is known for their beauty products. When advertising their products they use the slogan, â€Å"Beauty that Works.† They have a wide variety of products that help with body, hands, lips, feet, face, and hair removal. Sally Hansen has a three page advertising spread in this magazine because of the people that read it appeal to their