Sally Hansens Insta-Dri Fast Dry Nail Color Advertisement...

Cosmopolitan is a women’s magazine for fashion, sex advice, dating tips and celebrity news. This magazine has been around since 1886, but it had a totally different concept, until 1965. When it was first launched in 1886 by Paul Schlicht, it was considered a family magazine. It wasn’t until 1965 when a woman by the name of Helen Brown took over the magazine in seeking somewhere women could go to get advice on various topics. Now the magazine is being run by Kate White, Editor in Chief. Because Cosmo contains explicit information that is not advised to people under eighteen, its demographic is women who are at the ages of eighteen and older, Some grocery stores have to cover it up because of the complaints of its sexually explicit†¦show more content†¦One ad that was found in this magazine is an advertisement for Sally Hansen Insta-Dri Fast Dry Nail Color. The ad for Sally Hansen Insta-Dri Fast Dry Nail Color caught my eye because it uses an intriguing analogous color scheme, of magenta and deep purple. The ad shows a female’s hand with nails that have shiny flashy fuchsia polish and she seems to be buckling her shoe. She has on a flirty peep-toe purple heel and has uptempo purple nail polish on her toenails. The ad captives the reader with its catch line of â€Å"Nail Color Newsflash. One Stroke. One Coat. Done.† This slogan explains that with one stroke of the brush that one will have full coverage of the nail polish on your nail. The ad also says that one coat, which means that with one coat ones nail with be fully covered with nail polish. The ad also gives in more details of the advantages of the Nail Color, such as the one-stroke application, one-coat coverage, and that it dries in just 60 seconds. The ad shows the twenty- four shades of nail colors for this brand. This is one of the many products made by Sally Hansen. Sally Hansen is known for their beauty products. When advertising their products they use the slogan, â€Å"Beauty that Works.† They have a wide variety of products that help with body, hands, lips, feet, face, and hair removal. Sally Hansen has a three page advertising spread in this magazine because of the people that read it appeal to their

Film and Classicism Free Essays

Film scholars have long divided films into three stylistic categories: Realism, Classicism, and Formalism. The purpose of style-the way in which motion picture form molds content-depends on how the filmmaker approaches the narrative formation of the story he has decided to tell, the goal of a classicist is to tell a story in the best way possible. When I see films I like to escape my own reality so I’m choosing to write about Classicism. We will write a custom essay sample on Film and Classicism or any similar topic only for you Order Now From the realism and formalism stand point, the classical style falls somewhere in between and is the more dominant way of telling the story, meaning this is what most film styles are, so it reaches a larger audience. Although classicism falls in between the genres of realism and formalism, most classicism films will lean more towards either realism or formalism (Giannetti, 2008). Realism, unlike classicism, is all about showing the truth. A realist will try to carry on the illusion that their film is an impartial reflection of the real world. Realism is about everyday people in everyday situations, for instance a documentary or your sister’s wedding filmed by your uncle Ted. The director wants the audience to feel like the events have actually happened and get inside the characters mind. Classicism, on the other hand, is fictional but it reminds you of the world we know, it’s all about idyllic storytelling. The narrative classical is typically based on a conflict between a central character who creates a problem and the adversary who resists it. Most films in this form begin with wanting to know how the lead character is going to get what he/she wants in the face of substantial opposition. The characters in classicism cinema are appealing and romanticized and audiences are encouraged to identify with the characters’ values and goals (Giannetti, 2008). The characters in the classical movie are played by actors and actresses instead of unknown people. (Giannetti, 2008) And at the other end of the scale we have formalism. Formalistic film makers sometimes do not even have characters and avoid a story all together. They have no desire to show reality. Formalism wants to show their own image of the world, sometimes to the extreme where it’s just abstract images and music to create an emotional and psychological experience. Classicism on the other hand, has images that are determined by the relevance of the story rather than the desire for authenticity, as is realism, or a desire for formal beauty, as formalism desires. Film critic, Herman G. Weinberg, describes the connection between the story and film flawlessly when he states, â€Å"The way a story is told is part of that story. You can tell the same story badly or well; you can also tell it well enough or magnificently. It depends on who is telling the story† (Giannetti, 2008, p. 8). Classism style rarely calls attention to itself, as realism and formalism styles do. (Giannetti, 2008) Yet, classicism is the leading style in films, it focuses on the story the film is trying to portray to the audience. Creating a realistic world and telling the story through an hidden lens to entertain an audience is the main reason I like this type of film. I want to get lost in the characters and feel like I’m taking part in the story. How to cite Film and Classicism, Essay examples

William Bartram Romantic scientist Essay Example

William Bartram: Romantic scientist Paper The Romanic Age, which took root in the 18th century and extended into the 19th century, inspired trends in art, philosophy, music and literature. Innovators of the movement focused attention on the individual and the power of singular thought, which intimately related Romanticism with the European Enlightenment. It was not enough to privilege the Scientific Method and taxonomy as seats of intellectual power: poets and philosophers were lauding personal imagination, spontaneity, and contemplative mysticism as means to investigate higher concepts. Tales of exotic lands and ancient time periods became en vogue; explorers and naturalists were regarded as oracles to a fuller spiritual life. The relationship between art and nature was most provocatively realized in the figure of William Bartram, the American naturalist whose own poetic work influenced some of the most notable creative figures of the Romantic movement, and thus the lingering Romanticism in contemporary art. Born in Pennsylvania in 1739, Bartram was America’s first native naturalist, and the son of John Bartram. As a child, Bartram was exposed to nature through his father’s travels and the family’s garden; he learned to sketch and cultivate exotic plant specimens. In 1791, his triumphant exploration of North and South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana and Tennessee was chronicled in a published text called Travels and Other Writings; in it, Bartram broke new literary and scientific ground by detailing the natural landscape of the southern United States from a personal point of view as well as from a detached, taxonomical framework. We will write a custom essay sample on William Bartram: Romantic scientist specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on William Bartram: Romantic scientist specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on William Bartram: Romantic scientist specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The text was â€Å"a source of images ranging from ‘roaring’ alligators and crashing waterfalls to fragrant magnolias and natural fountains throughout the nineteenth century â€Å" (Nichols 305). In this way, Bartram situated himself as an icon of the Romantic Age: he fused art and science, he allowed for creativity and (seemingly) spontaneous personal reaction to inform his writing, and he elevated the study of nature to a spiritual level. Travels and Other Writings enjoyed profound success in Europe, and there, many of the great Romantic poets found themselves inspired by Bartram’s descriptions of the wild, reckless wetlands of Florida and the exotic Native Americans who populated the South and Southeast on the continental United States. â€Å"His direct influence is evident in literary works by Wordsworth, Coleridge, Dorothy Wordsworth, Shelley, John Keats, and many others,† including direct attributions from Coleridge and Wordsworth, who â€Å"went so far as to footnote Bartram in order to record his debt for the image of the fabulous cypress spire† (Nichols 305-6). Bartram brought the myth of the great American frontier to life for European readers, placing in their hands (which most likely rested in comfortable armchairs) tales of natural wonder that was both available and conquerable. This legendary territory was rendered through Bartram’s naturally lyrical language; â€Å"[h]is vivid writing style combined with careful observations to produce powerful images of the natural wonders of the New World† (Nichols 305-6). Bartram fundamentally affected the way the greatest of the Romantic poets interpreted the sublime aspect of Nature, and the way they gained access to the wild American landscape. â€Å"His prose is full of lyrical descriptions, sensuous language, and metaphors worthy of a poet. In addition, his rhetorical technique combines remarkably accurate field observations with an ability to link these details through imaginative and analogical thinking† (Nichols 306). His legacy was perpetuated not only by generations of naturalists and botanists, but by poets and philosophers who continued the creative Romantic movement. His understand of the inherent provocative element of nature inspired others to take the metaphors even further. Works Cited Nichols, Ashton. Roaring Alligators and Burning Tygers: Poetry and Science from William Bartram to Charles Darwin1. Proceedings of the American Philosophical Society 149. 3 (2005): 304-315.

If You Could Hire a Screenwriter from Hollywood Whom to Steer Clear of

If You Could Hire a Screenwriter from Hollywood Whom to Steer Clear of If You Could Hire a Screenwriter from Hollywood: Whom to Steer Clear of? Imagine you are in a film school and have an idea for a movie so you want to hire a screenwriter from Hollywood to write your movie. You have always dreamed of directing a film and premià ¨ring in the Sundance festival. Which Hollywood screenwriter would you pick? We have compiled a list of 4 Hollywood screenwriters who we would avoid and why. Although these screenwriters are popular and accomplished, each has their own idiosyncrasies or over the top qualities that make them the wrong fit for your film. 1. Kevin Smith To the innumerable mob of followers, Kevin Smith is known and loved for his matchless style of lowbrow humor, bathroom jokes and obsession with comic books. Perhaps he is so popular because so many teenage boys can relate to him, pot heads feel validated by his films, or no deep thinking is needed to have a laugh at one of his movies. There is something to be said for making things very simple and easy to access, it is a formula that works. But, unless your dream film involves cheesy, try-hard antics and copious sex jokes, perhaps you should pass on Smith as your Hollywood dream screenwriter. 2. David Lynch David Lynch has a trademark style that is all his own. He is a great screenwriter, but having him write your screenplay would be like taking Michael Jackson’s moonwalk and passing it off on your own. Lynch has a great style, it’s just that it belongs to him alone. His technique involves mystery, oddities and at times, an element of the psychopath.   His films and shows sometimes contain open endings leaving the viewer free to make their own interpretations. 3. Quentin Tarantino Trarantino films leave us feeling disturbed, entertained, thoughtful and nostalgic all at the same time. Tarantino films often indulge in and glorify graphic violence that distracts from the film. The brutality leaves an impression, but, it is not favorable. Despite that Tarantino has another trademark quality. The dialog between characters in his films is hypnotizing. He makes the most banal subject read like poetry. It really is magic. But very few people can make this type of dialog work, so its best left to Tarantino. 4. Slavoj iÃ… ¾ek iÃ… ¾ek is a psychoanalytic  philosopher, Marxist, critic of  capitalism  and  neoliberalism, political radical and a film critic to name a few of the hats he wears. His views philosophy and beliefs are all over the place. While he is expressive and charismatic, his talk and ideas can be incoherent leaving the viewer, or reader overwhelmed. He utter opinions about psychological traits of films without offering references, and he descends into monologues without trying to be understood, and invents symbolism where none actually exists. You might look for a more coherent screenwriter if you want your movie to be well received. So, let us know what you think. Which Hollywood screenwriter would you choose, or pass on, and why?

Initialisms and Acronyms

Initialisms and Acronyms Initialisms and Acronyms Initialisms and Acronyms By Mark Nichol Most people know what an acronym is. But few are as familiar with term initialism, or of an important distinction between the two. An acronym is an initial abbreviation that can be pronounced as a word, such as NASA or WASP. This term is also used to refer to a series of initials pronounced individually, such as FBI or TGIF, but the technical term is initialism. What’s the BFD (â€Å"big, fat deal,† though another word starting with f is sometimes used)? The answer is the. Because acronyms like NASA are pronounced as words (â€Å"na-suh,† in this case), there’s no need to precede them with the definite article: You wouldn’t write â€Å"Budget cutbacks hit the NASA hard.† (Though the is essential if NASA is used as an adjective, as in â€Å"Budget cutbacks hit the NASA project hard.†) But initialisms require the: â€Å"The FBI announced his capture several hours later.† That’s because the term is pronounced letter by letter: â€Å"eff-bee-eye.† (The only usage that omits the definite article is in a headline: â€Å"FBI Announces Suspect’s Capture.†) And when do you use an acronym or an initialism, when do you spell it out, and when do you do both? In more formal writing, the standard approach is to introduce an agency, organization, or some other entity that uses such an abbreviation, or abbreviations of terminology, by spelling out the name on first reference. If a subsequent reference (called, in publishing, the second reference, no matter how many times it is repeated) appears in proximity say, the same paragraph and few, if any, other abbreviations appear in the interim, simply use the abbreviation thereafter. However, if the next usage is farther away, it’s best to insert the abbreviation in parentheses immediately after the spelled-out reference to establish an association in the reader’s mind when it’s not supported by proximal use of the abbreviation. If the abbreviation is not mentioned again for some time, or it appears only up to a handful of times, spelling it out again (perhaps every time) is a good idea. Depending on the term and the publication, however, the hand-holding parenthesis may be unnecessary. Many specialized publishers maintain a list of abbreviations familiar to readers of their publications that specifies whether each one requires abbreviation accompanying the spelled-out first reference, or needs to be spelled out at all. For example, an astronomy magazine is likely to note in its house style guide that NASA does not need to be spelled out, and many other publications do likewise because of the familiarity of the agency’s name in our society. By contrast, less common abbreviations like OEM (original equipment manufacturer) should be spelled out except in a manufacturing-industry publication. As with many usage prescriptions, it’s all about the context. Oh, and one more point, so to speak: Notice that no acronym or initialism in this post includes periods. They’re generally considered outdated and superfluous. Even two-letter forms like AM and PM, MD and RN, and BC and AD go without, though US stubbornly retains them in many publications. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:12 Greek Words You Should Know8 Proofreading Tips And Techniques5 Ways to Reduce Use of Prepositions

FDI Essay Example | Topics and Well Written Essays - 750 words

FDI - Essay Example ssets in a domestic facility.2 In a foreign direct investment scenario there are normally two parties that are involved; the foreign affiliate and the parent business enterprise when the two are combined they form the multinational company. For instance, if a United Kingdom company decides to make a takeover of the majority stake in a South African and thus assumes its operations then that is a typical example of a foreign direct investment. The South African firm is the parent business company while the UK Company is the international business affiliate for that particular investment. However, that is not the only form that foreign direct investment has to be conducted it can take varied form depending on the interests of the parties concerned, as well as the environment of that particular investment.3 There are two primary types of foreign direct investment namely; inward foreign direct investment and outward foreign direct investment. Inward foreign direct investment occurs when there is an investment of foreign capital in the local resources. For instance, a Canadian firm takes over a significant stake in United Kingdom mining company and thus assumes its operations. Countries are making efforts to attract inward foreign direct investment since they stimulate economic growth as well they inject new capital into the economy thus making it more robust.4 Various countries implement different foreign direct investment regimes depending on their need to attract foreign investments in their economy. Some of the common factors that determine growth of inward foreign direct investment include; tax breaks from the government in that sense that foreign firms are allowed tax relaxation to a certain extent to encourage more inward investment for foreign based organization. Low-interest rates are yet another collective initiative that governments implement to facilitate the uptake of inward foreign investment from overseas companies in order to stimulate the local

Planning My economics Essay Example | Topics and Well Written Essays - 1500 words

Planning My economics - Essay Example As much as a government may attempt to meet the health demands of its population through the injection of adequate resources, fulfilling them may not be attainable. This becomes harder because most of the services offered through government channels are at no cost hence making it harder to fulfill the fundamental principles embedded. Using this as the basis, the government may allow the involvement of the private sector in meeting these needs with the overall objective being the maintenance of a healthy population that is likely to generate positive externalities. As documented above, the intervention of the government in ensuring that its population remains healthy is vital to policy development and providing the required infrastructural support. On one hand, merit goods tend to influence positive externalities such as having a healthy population that would propel an economy, but it may also influence market failure. The market failure may result from the lack of reliable health ins urance options that may lead to medical debts that may puncture a functional economy. Government intervention may be a possible intervention strategy, but it should have the interest of the population at the center by communicating the benefits and the risks of the strategies that it chooses to implement on its citizens. As a recommendation, the government should use citizens involvement in choosing the appropriate merit goods or services that best suit them rather than applying a uniform approach to health services delivery.